What Are Backlinks?

Backlinks are links on one website that point to another website. They’re also known as inbound or external links.

Search engines like Google view backlinks as votes of confidence. Essentially, you vouch for another site when you link to it.

That’s why pages with lots of backlinks often rank higher on Google. Especially if the backlinks are from trusted, authoritative sources.

Here’s what backlinks look like in action: